The Fast-Moving Consumer Goods (FMCG) sector, with its high-volume, low-margin business model, requires seamless and effective workforce training. This is crucial for achieving operational efficiency, driving sales, and maintaining an edge in an intensely competitive market.
Knowlens, a pioneer in visual learning, has revolutionized how FMCG companies train and develop their workforce by leveraging innovative content formats and delivery systems that resonate with both blue-collar and white-collar employees.
In this blog, we explore how Knowlens creates impactful training modules for FMCG clients, and the results achieved through their unique approach.
Training Across Diverse Roles in FMCG
FMCG companies often have a large and diverse workforce, encompassing various roles including distributor field representatives (DBSRs) to Territory Sales In-Charges (TSIs), Area Sales Managers (ASMs), Supply Chain Managers and also CXOs. Knowlens has catered to this by developing tailor-made learning modules that meet the specific needs of each role.
The visual learning programs designed by Knowlens cover a wide range of topics, from selling skills and customer engagement to distribution strategies and policy-related training. These modules ensure that employees across different levels have the necessary knowledge and tools to perform their roles effectively.
For example, Knowlens created specific learning modules on subjects like Selling Process, Distribution Management, Market Segmentation, Quality Management in supply chain, New Product introduction, Technology adoption etc.
A Multiformat Learning Experience
Learning Modules must be easily accessible and adaptable. Knowlens uses a variety of formats to deliver its training solutions, which include:
- Web Series-Style Content: Engaging and structured long-form videos that follow a narrative to simplify complex concepts.
- Anchor-Based Videos: These feature a presenter guiding the learners through key concepts, ensuring clarity and focus.
- Animated Explainers: Simplifying abstract or intricate topics, making them easy to grasp, especially for blue-collar workers.
- SCORM-Compliant Interactive Modules: Offering a blend of theoretical knowledge and practical scenarios, this format ensures interactivity and retention.
The adaptability of these formats means that Knowlens can cater to the diverse preferences of employees across the FMCG industry. These modules are easily accessible on mobile devices and LMS platforms, making them convenient for on-the-go learning, especially for the field workforce.
Multi-Lingual Support for Widespread Impact
FMCG companies operate in diverse markets, often needing to communicate and train employees who speak different languages. Knowlens addressed this challenge by creating training modules in eight regional languages, ensuring content accessibility for a vast and linguistically diverse workforce.
Whether a white-collar executive or a blue-collar worker, employees from various regions can engage with content in their native languages, leading to better comprehension and application.
This multi-lingual approach has been particularly beneficial in reaching out to blue-collar workers, who may not have been traditionally exposed to formal learning programs but have demonstrated a high level of engagement when given access to tailored content in their preferred language.
Driving Measurable Impact in the FMCG Sector
The Learning Modules created by Knowlens have had a tangible impact on FMCG companies. The simplicity and scalability of their solutions have proven invaluable for organizations that need to train large workforces efficiently.
Here are some key results:
- Wide Reach: Training modules were deployed on mobile platforms, ensuring that the learning materials were accessible to thousands of employees across various geographical locations.
- High Engagement: Even employees with minimal educational backgrounds (e.g., blue-collar workers) showed high engagement levels, thanks to the intuitive and interactive nature of the content.
- Improved Performance: By equipping employees with the right skills, Knowlens visual learning solutions contributed to improved job performance, particularly in sales and distribution roles.
One of the standout features of Knowlens learning programs is their ability to reach blue-collar workers, who traditionally might not have been exposed to sophisticated e-learning programs. By creating content that is simple yet effective and offering it in local languages, Knowlens enabled even non-traditional learners to excel in their roles.
The Future of Learning in FMCG
The FMCG sector is evolving rapidly, and workforce training needs to keep pace with this change. Knowlens continues to push boundaries by focusing on impactful visual learning and technology-driven content delivery. As more FMCG companies embrace digital transformation, Knowlens is well-positioned to help them scale their training efforts efficiently, ensuring that their employees are well-prepared to meet the challenges of the future.
In conclusion, Knowlens innovative approach to visual learning has proven to be a game-changer for FMCG companies. By leveraging engaging content formats, multilingual capabilities, and mobile accessibility, Knowlens ensures that companies can effectively skill a diverse workforce, resulting in improved business performance.